EDL marketing event

Edit event

November 21, 2025, 09:00 to 21:00

Attendees

184

Registered

240

Invited

162

Checked-in

Invite performance

68%

Conversion rate

42%

Open rate

Declines

Revenue

324.500 kr.

Total

64.900 kr.

VAT

259.600 kr.

Net payout

Information

Responsible

A. Dario Cardella

Series

Marketing

Days left

13 days

Capacity

200 people

Tickets sold

184/200

Location

Njalsgade 21F

Copenhagen, Denmark

Economy

Transaction revenue

398.00 kr.

Performed payouts

0.00 kr.

Unpaid revenue

398.00 kr.

Payment reminders

Type	Invoices	Price

Tickets type

Type	Status	Price	Spots	Registered	Total revenue
Standard	Normal	150.00 kr.	125	52/100	150.000 kr.
Early bird	Normal	100.00 kr.	125	52/100	150.000 kr.
VIP	Normal	750.00 kr.	125	52/100	150.000 kr.
Total		1000.00 kr.	375	375	450.000 kr.

Additional choices

Drinks 3

Type	Price	Quantity	Registered	Total revenue	Actions
Soda	10.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Gin & Tonic	70.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Beer	75.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Total	155.00 kr.	300	156	450

Snacks 3

Type	Price	Quantity	Registered	Total revenue	Actions
French fries	75.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Hotdog	83.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Hamburger	120.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Total	278.00 kr.	300	156	450

Merchandise 6

Type	Price	Quantity	Registered	Total revenue	Actions
T-shirt	120.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Hoodie	250.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Cap	90.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Tote bag	60.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Mug	70.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Sticker pack	25.00 kr.	100	52/100	150.000 kr.	Export PDF Export Excel
Total	615.00 kr.	600	312	900

Total

2278.00 kr.

1500

4500

1,000.000 kr.

Statistics

Traffic source	Visitors	Orders	Conversion rate
Direct traffic	312	18	5.8%
Google search	486	42	5.8%
Instagram	178	9	5.8%
Newsletter	95	21	5.8%

Direct traffic 312 (29%)
Google search 486 (45%)
Instagram 178 (17%)
Newsletter 95 (9%)

Google search 42 (47%)
Newsletter 21 (23%)
Direct traffic 18 (20%)
Instagram 9 (10%)

Check-in status

Type	Registered	Check-in
Standard	292	0
Early bird	292	0
VIP	292	0

Registrations

Phone number	Ticket type	Revenue	Payment method	Payment status	Date	Actions
+45 71823419	Early bird	195 kr.	Card	Paid	05.12.25 at 10:52	Resend confirmation View receipt Cancel registration
+45 29617455	Standard	295 kr.	Cash	Paid	05.12.25 at 08:41	Resend confirmation View receipt Cancel registration
+45 53779163	VIP	900 kr.	MobilePay	Awaiting payment	04.12.25 at 18:57	Resend confirmation View receipt Cancel registration
+45 41835572	Standard	200 kr.	Invoice	Awaiting payment	03.12.25 at 17:32	Resend confirmation View receipt Cancel registration
+45 72149810	Early bird	150 kr.	MobilePay	Paid	03.12.25 at 10:34	Resend confirmation View receipt Cancel registration
+45 61732084	Early bird	112 kr.	MobilePay	Awaiting payment	03.12.25 at 09:22	Resend confirmation View receipt Cancel registration
+45 23641855	VIP	872 kr.	Invoice	Paid	02.12.25 at 18:12	Resend confirmation View receipt Cancel registration
+45 34884271	Standard	478 kr.	Invoice	Awaiting payment	02.12.25 at 14:43	Resend confirmation View receipt Cancel registration
+45 54226318	Standard	330 kr.	Cash	Paid	02.12.25 at 12:00	Resend confirmation View receipt Cancel registration
+45 63107490	VIP	975 kr.	Cash	Awaiting payment	02.12.25 at 11:54	Resend confirmation View receipt Cancel registration

Cancelled registrations

Ticket type	Total amount	Date	Cancellation time
Standard	113 kr.	05.12.25 at 10:52	06.12.25 at 10:52
Early bird	195 kr.	04.12.25 at 09:14	05.12.25 at 11:20
VIP	900 kr.	03.12.25 at 16:02	04.12.25 at 08:45
Standard	295 kr.	02.12.25 at 13:31	03.12.25 at 09:10

Order summary

Invoice #00345679

Total revenue

195 kr.

Purchases	Price
Early bird ticket	150 kr.
Soda (Additional purchase)	30 kr.
Protein bar (Additional purchase)	15 kr.

Attendee details

sm@edl.dk

Phone number

+45 71823419

SMS notifications

Yes

Company

EDL ApS

Website

edl.dk

Answer to “Looking forward to...”

Meeting other attendees and learning from the talks.

Payer details

adc@edl.dk

Phone number

+45 12345678

SMS notifications

Yes

Order summary

Invoice #00345680

Total revenue

295 kr.

Purchases	Price
Standard ticket	295 kr.

Attendee details

la@andersenbyg.dk

Phone number

+45 29617455

SMS notifications

Company

Andersen Byg A/S

Website

andersenbyg.dk

Answer to “Looking forward to...”

The networking sessions and the panel debate.

Payer details

la@andersenbyg.dk

Phone number

+45 29617455

SMS notifications

Order summary

Invoice #00345681

Total revenue

900 kr.

Purchases	Price
VIP ticket	900 kr.

Attendee details

fn@noergaardit.dk

Phone number

+45 53779163

SMS notifications

Yes

Company

Nørgaard IT

Website

noergaardit.dk

Answer to “Looking forward to...”

Hearing about the new product roadmap.

Payer details

fn@noergaardit.dk

Phone number

+45 53779163

SMS notifications

Yes

Order summary

Invoice #00345682

Total revenue

200 kr.

Purchases	Price
Standard ticket	185 kr.
Protein bar (Additional purchase)	15 kr.

Attendee details

ek@studio-nord.dk

Phone number

+45 41835572

SMS notifications

Yes

Company

Studio Nord

Website

studio-nord.dk

Answer to “Looking forward to...”

Workshops — especially the hands-on afternoon track.

Payer details

Customer Type

Individual

Full name

Emma Kristensen

Address

Nørrebrogade 42

Zipcode

2200

City

Copenhagen

Country

Denmark

Payment method

Invoice

Due date

Dec, 13, 2025

FIK type

FIK ID

00000040858318

FIK account

80430973

Registration ID

4085831

Order summary

Invoice #00345683

Total revenue

150 kr.

Purchases	Price
Early bird ticket	150 kr.

Attendee details

or@rasmussenfoto.dk

Phone number

+45 72149810

SMS notifications

Company

Rasmussen Foto

Website

rasmussenfoto.dk

Answer to “Looking forward to...”

Catching up with old colleagues from the industry.

Payer details

or@rasmussenfoto.dk

Phone number

+45 72149810

SMS notifications

Order summary

Invoice #00345684

Total revenue

112 kr.

Purchases	Price
Early bird ticket	112 kr.

Attendee details

cj@claradesign.dk

Phone number

+45 61732084

SMS notifications

Yes

Company

Clara Design

Website

claradesign.dk

Answer to “Looking forward to...”

The keynote speaker and the evening programme.

Payer details

cj@claradesign.dk

Phone number

+45 61732084

SMS notifications

Yes

Order summary

Invoice #00345685

Total revenue

872 kr.

Purchases	Price
VIP ticket	842 kr.
Soda (Additional purchase)	30 kr.

Attendee details

wp@pedersengruppen.dk

Phone number

+45 23641855

SMS notifications

Yes

Company

Pedersen Gruppen

Website

pedersengruppen.dk

Answer to “Looking forward to...”

Seeing the venue and meeting the speakers.

Payer details

Customer Type

Business

Full name

Pedersen Gruppen A/S

Address

Havnegade 12

Zipcode

5000

City

Odense

Country

Denmark

Payment method

Invoice

Due date

Dec, 20, 2025

FIK type

FIK ID

00000040861245

FIK account

80430973

Registration ID

4086124

Order summary

Invoice #00345686

Total revenue

478 kr.

Purchases	Price
Standard ticket	433 kr.
Soda (Additional purchase)	30 kr.
Protein bar (Additional purchase)	15 kr.

Attendee details

il@larsenmedia.dk

Phone number

+45 34884271

SMS notifications

Company

Larsen Media

Website

larsenmedia.dk

Answer to “Looking forward to...”

Learning how other teams run their events.

Payer details

Customer Type

Individual

Full name

Isabella Larsen

Address

Vestergade 7

Zipcode

8000

City

Aarhus C

Country

Denmark

Payment method

Invoice

Due date

Dec, 18, 2025

FIK type

FIK ID

00000040859872

FIK account

80430973

Registration ID

4085987

Order summary

Invoice #00345687

Total revenue

330 kr.

Purchases	Price
Standard ticket	300 kr.
Soda (Additional purchase)	30 kr.

Attendee details

ms@soerensenvvs.dk

Phone number

+45 54226318

SMS notifications

Yes

Company

Sørensen VVS

Website

soerensenvvs.dk

Answer to “Looking forward to...”

The talks on marketing automation.

Payer details

ms@soerensenvvs.dk

Phone number

+45 54226318

SMS notifications

Yes

Order summary

Invoice #00345688

Total revenue

975 kr.

Purchases	Price
VIP ticket	930 kr.
Soda (Additional purchase)	30 kr.
Protein bar (Additional purchase)	15 kr.

Attendee details

md@dahlconsult.dk

Phone number

+45 63107490

SMS notifications

Company

Dahl Consult

Website

dahlconsult.dk

Answer to “Looking forward to...”

Everything — first time attending!

Payer details

md@dahlconsult.dk

Phone number

+45 63107490

SMS notifications

Order summary

Invoice #00345670

Total revenue

113 kr.

Purchases	Price
Standard ticket	113 kr.

Attendee details

sm@edl.dk

Phone number

+45 71823419

SMS notifications

Yes

Company

EDL ApS

Website

edl.dk

Answer to “Looking forward to...”

Meeting other attendees and learning from the talks.

Payer details

adc@edl.dk

Phone number

+45 12345678

SMS notifications

Yes

Order summary

Invoice #00345671

Total revenue

195 kr.

Purchases	Price
Early bird ticket	150 kr.
Soda (Additional purchase)	30 kr.
Protein bar (Additional purchase)	15 kr.

Attendee details

la@andersenbyg.dk

Phone number

+45 29617455

SMS notifications

Company

Andersen Byg A/S

Website

andersenbyg.dk

Answer to “Looking forward to...”

The networking sessions and the panel debate.

Payer details

la@andersenbyg.dk

Phone number

+45 29617455

SMS notifications

Order summary

Invoice #00345672

Total revenue

900 kr.

Purchases	Price
VIP ticket	900 kr.

Attendee details

ek@studio-nord.dk

Phone number

+45 41835572

SMS notifications

Yes

Company

Studio Nord

Website

studio-nord.dk

Answer to “Looking forward to...”

Workshops — especially the hands-on afternoon track.

Payer details

Customer Type

Individual

Full name

Emma Kristensen

Address

Nørrebrogade 42

Zipcode

2200

City

Copenhagen

Country

Denmark

Payment method

Invoice

Due date

Dec, 13, 2025

FIK type

FIK ID

00000040858318

FIK account

80430973

Registration ID

4085831

Order summary

Invoice #00345673

Total revenue

295 kr.

Purchases	Price
Standard ticket	295 kr.

Attendee details

or@rasmussenfoto.dk

Phone number

+45 72149810

SMS notifications

Company

Rasmussen Foto

Website

rasmussenfoto.dk

Answer to “Looking forward to...”

Catching up with old colleagues from the industry.

Payer details

or@rasmussenfoto.dk

Phone number

+45 72149810

SMS notifications

Invite performance

68%

Invite conversion

42%

Invited

Registered

Invitation link performance

34%

Link conversion

112

Link clicks

Registered via link

Invitation status

32K

Events outreach

Invitations Invitees

Create new invitation

Name	Status	Status timestamp	Invited	Undecided	Not attending	Registration made	Actions
Internal	Sent	05.12.25 at 10:52	1	1	1	1 (100%)	Resend invitation View details Delete invitation
External	Sent	05.12.25 at 10:52	1	1	1	1 (100%)	Resend invitation View details Delete invitation
User name	Created	05.12.25 at 10:52	1	1	1	1 (100%)	Resend invitation View details Delete invitation
User name	Created	05.12.25 at 10:52	1	1	1	1 (100%)	Resend invitation View details Delete invitation

Name	Status	Email	Status timestamp
Internal	Registered	adc@edl.dk	05.12.25 at 10:52
External	Registered	adc@edl.dk	05.12.25 at 10:52
User name	Unsent	adc@edl.dk	05.12.25 at 10:52
User name	Not attending	adc@edl.dk	05.12.25 at 10:52

Messages

Send email

Name	Status	Type	Status timestamp	Created	Recipients	Actions
Test 1	Sent	Email	05.12.25 at 10:52	05.12.25 at 10:52	1	Resend message View details Delete message
Test 2	Sent	Email	05.12.25 at 10:52	05.12.25 at 10:52	1	Resend message View details Delete message
Test 3	Sent	Email	05.12.25 at 10:52	05.12.25 at 10:52	1	Resend message View details Delete message
Test 4	Sent	Email	05.12.25 at 10:52	05.12.25 at 10:52	1	Resend message View details Delete message